CDC Launches New Campaign Steps to Prevent Injury in Ages 65 and Older | CDC Online Newsroom


The Centers for Disease Control and Prevention (CDC) has launched Still strong, a national campaign that focuses on ways that older adults (age 65 and older) can age without injury.

The campaign raised awareness about the leading causes of unintentional injuries and deaths in the elderly. Still strong encourage older adults to continue participating in their preferred hobbies and activities, while informing them and their caregivers of steps they can take to prevent injuries that do not equally impact them. population – falls, motor vehicle falls, and traumatic brain injury (TBI).

“Experiencing injuries is not necessarily a normal part of aging; many injuries that are common in older people can be prevented, ”said Debra Houry, MD, MPH, director of the CDC’s National Center for Injury Prevention and Control. “We know that injuries and deaths from falls and motor vehicle crashes are increasing among the elderly. We hope so. Still strong help inform our audience about the simple steps they can take to prevent injuries and their lasting effects. Everyone has a role-older adults, caregivers, loved ones, and health care providers. By taking active steps, you can prevent life-changing injuries from happening and maintain your freedom and movement longer. ”

The prevalence of age -related injuries in adults

The elderly had more than 2.4 million emergency department (ED) visits and 700,000 hospitalizations related to injuries from falls, motor vehicle falls, opioid overdoses, and driving. self-harm in 2018, according to a new CDC report on Morbidity and Mortality Weekly Report (MMWR). Unintentional falls account for more than 90% of ED visits and hospitalizations.

Busay. Fall is the leading cause of fatal and non-fatal injuries in the elderly. An older adult falls every second of the day, accounting for more than 36 million falls each year. Of those who fall, 1 in 5 causes a serious injury, such as a broken bone or head injury. After the fall of an older adult, their chance of falling again and being injured increases.

Motor Vehicle Crash. The oldest adults make up more than 46 million licensed drivers in the United States – or 1 in 5 drivers. Driving can help older adults remain independent, but the risk of being injured or killed in a motor vehicle crash increases as we age. Every day, 700 older people are injured in a motor vehicle crash and 22 die from their injuries.

TBI. Falling and falling on a motor vehicle is the most common cause of TBI in the elderly. TBI is a leading cause of death and disability, and survivors of a TBI may face side effects that last for a few days or the rest of their lives.

Aging without damage

More than 10,000 people in the United States reach 65 every day. Aging does not have to mean giving up your favorite hobbies and activities. Older adults are more active and quick to move than ever before, but an injury from a fall or fall from a motor vehicle can reduce their freedom. It is important for older adults and their caregivers to understand the common injuries that can occur as we age and what they can do to prevent these injuries.

Older adults and their caregivers can take simple steps to prevent injuries from falling or falling off the car. One of the most important things older adults can do is talk to their healthcare providers – including general practitioners, specialists, physical therapists, and pharmacists.

  • Older adults take simple steps to maintain their independence and mobility, such as talking to their health care providers about preventing falls and falls in the car, getting rags to save their home, and always dressing a seat belt while driving or riding in a car.
  • Friends, family, and caregivers help loved ones live longer and healthier lives by talking to them about falls and motor vehicle crashes and by encouraging them to stay active and make safe choices, such as to find alternative transportation for going out at night.
  • Health providers may ask their elderly patients if they have any concerns about falling or rescuing safely. They can also review over-the-counter medications in elderly patients and prescribed medications to determine if there is a cause for drowsiness or intoxication.

CDC’s Still strong The campaign will primarily focus on ads in metro and rural markets in four states: Maine, Oklahoma, Oregon, and Wisconsin. States were selected for their incidence of older adult falls, fall injuries, motor vehicle falls, and deaths caused by injuries. The campaign has a national reach through digital and social media and partner efforts.

Find out more about Still strong campaign on www.cdc.gov/StillGoingStrong.



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