According to a new study, children ages 2 to 17 view an average of 830 ads per year for ultra-processed junk food linked to obesity and Type 2 diabetes- comorbidities that may increase their risk of getting severe COVID.
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Children as young as 2 years old are inundated with ads for fast food, and Black and Hispanic children are the hardest hit, according to a new study.
Children ages 2 to 17 watch an average of two fast-food television ads per day, and up to 830 ads per year, according to Fast Food FACTS 2021, a report published by the Rudd Center for Nutrition and Excessive Breastfeeding Policy at the University of Connecticut.
According to the study:
“Frequent and widespread exposure to fast-food marketing increases young people’s appetites, and fast food consumption, which is high in calories, sugar, fat and sodium.”
The ads, which promote high-calorie fat foods, are part of Big Food’s huge advertising budget, which researchers say jumped more than $ 400 million between 2012-2019. The industry will spend a total of $ 5 billion on advertising in 2019.
The study’s authors found that spending on fast food ads on Spanish-speaking TV was up 33% from 2012. Young Black children watched 75% more fast-food ads versus white children.
Jennifer Jennifer, senior research advisor at the Rudd Center and a co -author of the study, said:
“Fast-food consumption among children and teens has increased over the past decade, and fast-food advertising has certainly played a role in the rise.”
A new study links junk food to rapid weight gain in children
The Rudd Center study follows the latest trends RESEARCH REVEALS published earlier this month in the journal JAMA Pediatrics connecting ultra-processed foods to rapid weight gain in children.
The 17-year-old study of more than 9,000 British children born in 1990 found that children who ate more processed foods such as frozen pizza, packaged bread and sweetened beverages were more likely to have overweight or obese adults.
Eszter Vamos, a senior clinical lecturer in public health medicine at Imperial College London and an author of the study, said:
“This means that not only do kids eat the most processed foods (that) have the most severe weight gain, but also the more they eat, the worse it gets.”
The authors of the study said that ultra-processed food is described such as food made from industrial formulations of oils, fats and sugars that are routinely made in a lab using flavor enhancers and food additives.
Ultra-processed food has a low nutritional value and is “designed to be cheap, sweet, durable, convenient and appealing,” the authors study. WROTE.
Ultra -processed food, which has been linked to Type 2 diabetes, heart disease, cancer and adult deaths, is similar to fast food – the largest food corporations are pushing children with large advertising budgets.
Joel Fuhrman, author of “Fast Food Genocide: How Food Processes Us and What We Can Do About It, ”Fast food is what comes out of a bag or box, or with a wrapper around it.
Fast foods include ultra-processed foods, such as croissants, bagels, french fries, energy bars, sodas, deli meats and entrees, processed snack foods, cookies, cakes, candy and products made from processed white flour.
Agreed to a study of childhood obesity rates during the pandemic – when perhaps many children were homeless for long periods of time – on average, the overall prevalence of obesity rose from 13.7% (June to December 2019 ) to 15.4% (June to December 2020).
The study, published in May in the journal Pediatrics, had a sample of children aged 9.2 years – 48.9% women and 21.4% non -Hispanic Blacks. The researchers found that the increase in obesity was more pronounced in patients aged 5 to 9 years and those who were Hispanic, not Hispanic Black, publicly insured or had less income.